DRTV/HARD SELL TELEVISION VOICEOVER DEMO:

D.C. Douglas has shouted out the benefits of many devices, supplements and financial opportunities. From :30 hard sell Direct Response ads to 30 minute infomercials and DRTV. Here are samples of his hard sell / direct response voice over styles.

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DRTV, Hard Sell, and Infomercial Voiceover:

DRTV, direct response and infomercial voice overs are usually very high energy reads. There is an exaggeration of urgency and excitement to instill in the television viewer an impulse to "directly respond" to the ad or infomercial program before it ends. Ginsu Steak Knives, Jack LaLanne products, The Snuggie, Psychic Hotlines, Richard Simmon's Sweating To The Oldies, Tony Little's Gazelle, Magic Bullet, Susan Powter's Stop The Insanity, Suzanne Somers ThighMaster, Ronco's Spray On Hair, and ShamWow are examples.

The difference between a :30 ad and a 30 minute infomercial is that the level of urgency can be modulated. If you only have :30 to sell the viewer on a new device or product, the voice's level of excitement and volume, as well as word color and pace must be extreme. For infomercials, you have 30 minutes or more to become the television audience's friend, so excitement will always be present, but the urgency in the voice can be tempered a bit... Until the end when the voice ramps up the DRTV quality to inspire the viewer to directly respond to the ad.