COMMERCIAL VOICE OVER DEMO:

D.C. Douglas has voiced countless commercial voiceovers for radio and television. From being the tag announcer on GEICO's celebrity campaigns, to the national voice of Ashley Furniture Store for several years, from a variety of characters on radio to the recent grandeur of McDonalds "Be the sizzle" television and radio campaign and Radio Shack's Holiday Hero campaign.

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Television and Radio Commercial Voiceover:

Commercial voiceover covers television and radio advertising and covers a broad range of styles. Character voice over in commercials are the funny or everyday voices, where the announcer (avo) role also has a myriad of styles that include mock 50's to compassionate, to slacker to warm and friendly. To list out all the vocal styles would fill a book. Some famous commercial voice-overs include Carl's Jr anti-hero slacker sound, Jack In The Box's Jack character as well as Dave Madden's warm, eye twinkle voice overs, The GEICO Gekko, Allstate's Dennis Haysbert, and most spots that include Keifer Sutherland, Kevin Spacey, Martin Sheen, or Jeff Bridges voice.

There are so many variations of voice delivery used in national commercials. The "Voice of God" direction means the client is looking for a low baritone or heavy bass voice that commands the shopper from the heavens. Don LaFontaine is often referred to as The Voice of God. D.C. Douglas' work on A.T. & T commercials fell into this voiceover category.

More adventurous advertisers will dabble in comedic characters. Jack-In-The-Box allowed D.C. Douglas to use an effeminate voice as he portrayed a burger critic.

For Mercedes Benz, on the other hand, he voiced a strange Twin Peaks-esque character. Here, though, the advertiser got scared at the creative angle and had them pull the read back to a more Carl's Jr. "Don't bother me, I'm eating" slacker read.

Fast talking can be used for auction characters and frenzied business characters, but is more often used in the legal tag of radio and television commercials. Legal fast talking delivery is an art unto itself. A voice-over actor has to be able to enunciate, add appropriate word color, and say a 10 second script in 3! D.C. Douglas has voiced many legal tags for radio and television. It is one of his specialties.

Luxury advertisers, such as Lexus and cruise liners and jewelry advertisers, want the posh read without going into British accents. A refined, elegant read is needed. D.C. Douglas' natural voice state is of a trans-Atlantic style. Though he has much bass, especially in the morning, his voice rests comfortably on the low end of baritone.

DRTV, Hard sell and screamer commercials are another specialty and samples can be found in his DRTV demo.

Mostly though, television and radio commercials want a natural, friendly, non-announcer read - and that is where D.C. Douglas excels. However, for the purposes of a voice over demo reel for commercials, only a few samples are in there as it's best to show you a broad view of his talent.