CAR COMMERCIAL VOICE-OVER DEMO:

D.C. Douglas has voiced radio and television commercials for almost every make and model of car and at least one major auto dealership in every major city. From classy Lexus and Mercedes voice over styles to in-your-face Dodge and Mitsubishi spots.

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Auto Car Dealership Television and Radio Commercials:

Advertising for car dealership is quite different from Auto makers' advertising their new make and model car. With brand auto companies, the commercials are usually national campaigns and feature high-end production, as well as tempered voice overs. The announcer is usually representing the feel and image of the vehicle. Often times, they will hire a celebrity to do their voiceover, such as Keifer Sutherland, Jeff Bridges, Lindsay Wagner or Jon Hamm. The voice quality is more intimate and varies from understated to macho to offhanded to whimsical.

Automotive brands that use the understated or celebrity voiceover are ones like Lexus, Mercedes Benz, Infiniti. Volkswagon and smaller model vehicles will often get the whimsical or twinkle-in-the-eye voiceover reads.

Auto dealership chains usually advertise locally and their television and radio commercial must tout limited time deals and offers. The voice-over is more urgent and harder sell. The higher-end or more creative car dealerships may also go with understated or attitudinal voice-over styles, but the majority are straight forward announcers flirting with yelling decibel performances.